New Apple media expliot
From The Register: "Apple's legal department has sent threatening letters to two websites publishing incredibly boring information, purportedly of the company's new professional PowerMac case.
Such cease and desist letters from Cupertino have in the past been interpreted as giving rumors the mark of authenticity. This could be an elaborate deception by Apple. eWeek is made of sterner stuff, recognizing the letters for what they are, and has reproduced photos and diagrams. "
The above article from The Register outlines how Apple could have used deception to draw wanted media attention to its product line. It's a wonder we don't see other companies trying similar media scams.